If you do not yet see how video marketing for home care agencies is a vital asset to your recruiting and retention, this blog post is for you,
Last month, Rachel Gartner, Carework founder and CEO had the opportunity to sit down with Nick Bonitatibus from Digital Champions to discuss marketing for home care agencies and how it directly impacts caregiver recruiting and retention.
So, today, they are diving into the exciting world of attracting and retaining caregivers for your home care agency and how marketing, specifically social media marketing is an important aspect. We will be talking about how to use social media to benefit your agency as well as what NOT to do.
Rachel, Nick, HOW do I utilize video marketing for my home care agency? It is overwhelming!
Welcome back to part two of our series, where we delve into the world of video marketing and explore how it can significantly increase your conversions. While video is not a new medium, it has consistently proven itself as a top form of media for years, even before the era of TikTok and remember Vine, anyone? It's a skill set that requires time, practice, and finesse to drive meaningful results. In fact, according to Forbes, a staggering 70% of marketing professionals report that video converts better than any other medium. The numbers don't lie, and here's why.
The human brain is wired to retain visual information far better than text. Research shows that viewers remember a whopping 95% of what they watch in videos, compared to a mere 10% of what they read.
It's no wonder people love watching videos and actively seek them out. As a business, tapping into the power of video can give you a competitive edge.
When it comes to video marketing, talking head videos are an essential tool. People crave authenticity and want to see the faces behind a brand. They don't do business with faceless entities; they want to connect with real people. This is where you can brand and showcase yourself effectively. Highlighting your unique personality and sharing your story can establish a genuine connection with your audience.
Now, let's explore two core video ideas that you can employ repeatedly to drive exceptional results.
Video Marketing for Home Care Agencies-Share Your Why
Why should a caregiver choose your organization? What sets your agency apart? Start by telling your audience why you got into the home care business. As Simon Sinek famously said, "People don't buy what you do, they buy why you do it." By sharing your passion, purpose, and the heart behind your agency, you can create a compelling narrative that resonates with both potential clients and caregivers. If you're looking for inspiration, check out some fantastic examples at thedigitalchamps.com/examples.
Consider the story of Lisa, an agency owner who actively showcased her culture and passion on social media. One of her caregivers had to leave due to a family emergency but returned after being deeply moved by the videos she watched on Lisa's YouTube channel. The caregiver expressed admiration for Lisa's dedication and the incredible impact she was making.
Lisa shared, "In seven years, I have not had people come back like that. I know darn good and well that it is because they are watching that video."
This powerful anecdote highlights the effectiveness of sharing your "why" video on social platforms.
Video Marketing for Home Care Agencies-Reviews and Testimonials
Harness the power of reviews and testimonials to build trust and credibility. It's not just about what the reviews say but also their sheer number. Remember, strength lies in numbers. Make sure to utilize Google reviews, as they are not only valuable for social proof but also serve as a free SEO tool. Showcase before-and-after stories of individuals who have worked with your agency, emphasizing the positive changes you brought to their lives. Potential caregivers can connect with these stories on a personal level, fostering a deeper understanding of your agency's impact.
You can compile these video reviews into a compelling compilation and share it across your various online platforms.
Caleb, another agency owner, experienced the remarkable impact of video testimonials firsthand.
He stated, "We have a landing page for recruiting employees. With our company, the average time spent on the page when we first launched was one minute and 30 seconds. Now, six months later, we went from people spending a minute and a half to spending five minutes and 41 seconds on average when they visit our landing page."
This substantial increase in engagement and time spent on the page is a testament to the power of video in boosting conversions. By providing potential candidates with a better idea of who you are and what your agency stands for, you can transform your recruiting page into a persuasive sales page rather than just a button page saying "apply here."
Video marketing holds immense potential to drive conversions and engage your target audience. With the right approach and content, you can captivate viewers, establish an emotional connection, and ultimately inspire action. Embrace the power of video, tell your story, and let your authenticity shine through. By doing so, you can set your agency apart and create a lasting impact in home care.
So, are you ready to take your video marketing to the next level and unlock its true potential?