About Us

At Carework, we help home care agencies grow—by hiring the right people, reducing burnout, and offering real, reliable support exactly where it’s needed.

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From caregivers to coordinators to calendar-managing virtual assistants, we take the stress out of hiring so you can focus on running your business and serving your clients.

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Our Story
Carework began in 2018 when our founder, Rachel Gartner, was working as a recruiter for a multi-location home care agency in Florida. She had previously worked as a CNA and HHA, and knew firsthand how hard it was to find—and keep—great caregivers.

So she built a better system.

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Rachel’s data-driven approach to caregiver recruitment quickly transformed hiring outcomes across her region. When other agencies started asking for help, she launched what was originally called Strategic Healthcare Solutions—now Carework.

Today, Carework has grown into a national team that’s helped home care agencies make over 25,000 hires. But what hasn’t changed is our personal approach: we’re real people who care deeply about helping agencies succeed.

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A Mission That Moves With Us
As a military spouse, Rachel knew how difficult it was to find flexible, meaningful work that could travel. So she built Carework with remote work in mind—and hired a team of mission-driven people (many of them fellow military spouses) who wanted to do impactful work from wherever they were.

Now, through our Virtual Assistant program, we match those same incredible people with agency owners who are ready to get support—without hiring full-time or managing it all themselves.

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Our Core Values

Integrity, always.
We do what we say we’re going to do. We own mistakes, tell the truth, and prioritize doing the right thing over the easy thing—every single time.

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Get sh!t done.
We are action-takers, problem-solvers, and progress-makers. We move fast, stay focused, and don’t wait for someone else to fix it.

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Own the experience.
Whether we’re hiring a caregiver or sending a follow-up email, we take full responsibility for how clients, candidates, and teammates experience us. We lead with professionalism, warmth, and pride in our work.

 

 

Hiring shouldn’t be the thing that burns you out.

Whether you're overwhelmed with caregiver recruiting, need to fill a key office role, or just wish someone would take over your calendar already—we’re here to help.

We believe the right support can change everything. And we’d be honored to be that support for you.