Who We Are

Built by home care people, for home care people.

Since 2018, Carework has helped home care agencies make over 35,000 caregiver hires. We've done it by combining world-class AI with real human recruiters — and by never losing sight of what the caregiver experience actually feels like.

35,000+

caregivers hired

7+ years

in home care recruiting

70+

real human recruiters

~100%

contact rate via live transfer

Rachel Gartner

Founder & CEO

Rachel Gartner founded Carework in 2018 after earning her CNA license and spending years recruiting caregivers across multiple agency locations. The insight that shaped everything came from applying to work as a home health aide herself — going through the process as a caregiver, not as a recruiter.

"I went in, they fingerprinted me, and said I was ready to start. That was it. I had no idea if I'd be supported, if I'd be trained, if I could actually give someone good care. That fear never left me — and it's why everything we build at Carework starts with the caregiver."

What We Believe

Every system we build starts with one question: how does this feel for the caregiver?

Integrity

We own mistakes. We tell the truth even when it's uncomfortable. That shows up in our contracts, our reporting, and every conversation.

Human First

Technology serves the relationship — never the other way around. This applies to how our AI talks to caregivers and how our team talks to clients.

Get It Done

No bureaucracy. No waiting. When something needs to happen, it happens. Military spouse DNA runs deep here.

Caregiver Dignity

Caregivers are not leads in a pipeline. They are people. Every interaction — AI or human — should treat them with the warmth and respect they deserve.

Leadership

The leaders running every part of Carework.

Ember Steen

Cofounder, VP of Operations

Hayley Tiger

Director of Services

Haley Howlett

Screening Team Supervisor

Katie Jones

Staff Recruiting & Virtual Assistant Supervisor

Meet a few of our team — Carework has 70+ recruiters, strategists, and support staff working across every time zone.

75%+

Mission-driven by design.

More than 75% of our Carework team are military spouses or veterans. We operate across every time zone, adapt under pressure, and show up because the mission matters — to the agencies who trust us and to the caregivers who deserve better.

Why Carework

They give you a robot. We give you a robot AND a team who cares.

AI handles the first contact. Our human strategists can manage your job ads, diagnose what's not working, and make sure results don't slip — something no AI-only solution can offer. Several AI-only companies have already shut down when VC funding dried up, leaving agencies stranded mid-contract. Carework has been bootstrapped and profitable since 2018. We are not going anywhere.

🔁

Live Transfer, Not Scheduling

We connect caregivers in real time to your team — not as 50%-show scheduled appointments. That means you talk to applicants while they're still warm and motivated.

📊

7 Years of Home Care Data

Every recommendation comes from real patterns across hundreds of markets and agencies. We know what works in your zip code because we've already tested it.

🧠

Human Strategists

When results drop, our team diagnoses the root cause and fixes it — bad ad copy, wrong channel, weak pay positioning. AI-only tools can't do this.

🎖

Military DNA

More than 75% of our team are military spouses or veterans. Mission-driven, adaptable, and reliable across every time zone.

🏛

Bootstrapped & Stable

We're not VC-funded. We've operated profitably since 2018 and we're not going anywhere — even as other AI recruiting startups disappear.

Results

Don't take our word for it.

+8%

revenue growth

Seniors Home Care

-25%

caregiver turnover

Home Helpers Lansdale

9 → 14

locations in one year

Right at Home Birmingham

198 interviews conducted in 2 weeks for Right at Home Birmingham during a rapid expansion period.

Want your phone to ring with ready-to-work caregivers?

We'll look at your current recruiting process and show you exactly where Carework fits.

Schedule a Strategy Call

We love what we do, and we think you will, too. If not, just tell us. It will hurt our feelings but that is ok.