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CASE STUDY​
How Right at Home of Birmingham Expanded From Nine to Fourteen Locations by Streamlining Their Hiring Process
By Haylee Warmerdam
Right At Home of Birmingham Alabama, founded by Beau Green in 2011, was built on a foundation of compassionate care and a clear vision: to pair quality caregivers with families in need. Beau’s leadership was instrumental in expanding the agency’s footprint across Alabama and Tennessee.
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In 2013, Bradford Meythaler joined as the agency’s president, bringing a strong background in managerial finance and a deep commitment to providing care. "Witnessing the sacrifices made by previous generations, I believe it’s our turn to give back," Bradford shares. "Right at Home allows us to do just that by caring for disabled adults and seniors in the comfort of their own homes."
The Growing Pains Of Hiring
As Right at Home Birmingham continued to grow, so did the challenges of maintaining their high standards of care across multiple locations. "Our biggest challenge was always fighting the ebb and flow of home care. We were understaffed and constantly scrambling to find caregivers. One day, we’d be printing out applications and cold-calling potential hires; the next, we were filling out satisfaction surveys or helping a caregiver change a tire," says Chief Operating Officer Justin Pendergrass.
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"Our old hiring methods couldn’t keep up with the demand. Our hiring managers were juggling multiple roles—hiring one day and handling other responsibilities the next. This constant shift made it difficult to maintain a consistent and effective recruitment process. It became clear that to sustain our growth and uphold high standards, we needed a more efficient and scalable recruitment process," Justin adds.
"It became clear that to sustain our growth and uphold high standards, we needed a more efficient and scalable recruitment process."
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Justin Pendergrass
Chief Operating Officer
Right at Home Birmingham
Partnering with Carework
With their commitment to quality care at the forefront, Beau and Bradford decided to partner with Carework. "We knew we needed a partner who understood our values and could help us scale without compromising the quality of care," Bradford explains. "Carework’s personalized approach and alignment with our mission made them the perfect fit."​
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Carework assigned a team of recruiters, including ad specialists, interviewers, and strategists, that worked closely with the agency’s in-house team to take over most aspects of hiring and sharpen the agency’s overall process.
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This partnership enabled Right At Home Birmingham to transition from a manually intensive hiring process to a more streamlined and reliable system. "Carework treats every prospective candidate with the same respect and care that we would want for ourselves," Bradford notes. "This alignment of values was crucial in our decision to partner with them."
"Carework treats every prospective candidate with the same care that we would want for ourselves. This alignment of values was crucial."
Bradford Meythaler
President
Right at Home Birmingham
Turning Hiring From A Bottleneck To An Accelerant
Carework’s support was significant and immediate. "Our new hiring process has drastically improved our applicant flow," Justin reports. "We've moved from a place where we were managing growth reactively to a position of strength, where we have a consistent and reliable pipeline of qualified caregivers."
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Not only did Carework’s team handle much of the legwork in finding and screening applicants, but the valuable data and insights on hiring trends, applicant sources, and conversion rates provided by Carework allowed Right At Home Birmingham to make informed decisions about where to focus their recruitment efforts and optimize their hiring process.
The transformation was particularly evident during the opening of a new office, where Carework scheduled 198 interviews within two weeks. "Carework’s expertise allowed us to quickly onboard caregivers and ensure that no client’s needs went unmet," Justin reflects. "Their support has been a game-changer for us, enabling us to confidently grow and meet our clients' needs without any interruptions in service."
"Carework's support has been a game-changer for us."
Justin Pendergrass
Chief Operating Officer
Right at Home Birmingham
Results That Speak For Themselves
With a consistent applicant pipeline, Right At Home Birmingham rapidly expanded its operations from nine to fourteen locations across Alabama and Tennessee, all while maintaining the high-quality care that has been their mission from the beginning.
"Carework provided valuable data and insights on hiring trends, applicant sources, and conversion rates, allowing us to strategically target our recruitment efforts and optimize our hiring process. Our ability to consistently hire and onboard caregivers has been crucial to our success," Justin concludes. “Thanks to Carework, we’re not just keeping up with demand—we’re growing every day.”